Digital transformation in the B2B sector didn’t come out of nowhere – but the coronavirus pandemic accelerated it dramatically. Amid travel restrictions, lockdowns and social distancing measures, the world has had to rely on digital solutions to cope. Digitization has bridged the gaps and been crucial in navigating these challenging times.
Now more than ever, digital technologies such as mobile devices, apps, machine learning and other tools are widely used by consumers to access what they need, when they need it. The Internet is fast becoming the primary sourcing gateway for B2B purchases, as online marketplaces already leverage these technologies to make it easier for buyers and suppliers to do business.
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